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MarTech Hero Articles

Use A Countdown Clock in Your Emails To Increase Clicks and Conversions

Use A Countdown clock in your emails Countdown clocks are a great way to increase clickthroughs and conversions in email marketing. By adding a countdown timer to your emails, you can create a sense of

Why You Should Use an Email IP Blacklist Monitor

What is an Email IP Blacklist An Email IP Blacklist is a list of IP addresses that have been identified as sources of spam, viruses or malicious activity. If an email is sent from an

How to use Eloqua with Zapier

Eloqua with Zapier Through a little work, Zapier and Eloqua are a match made in marketing heaven. This powerful combination will take your digital marketing game to the next level by enabling you to automate

How to Automatically Clear Data from Google Sheets

Automatically Delete Data From a google sheet In this short video below, I will show you how you can easily and automatically have data within Google Sheets deleted on a scheduled basis. By using this

The Best Email Design Platform Is Stripo

THe Best Email Designer There are a lot of email design tools out there – both standalone tools and also the email designers that are built into the ESP that you may be using such

Video on How to Use Postman with Eloqua

Video On How To Use Postman with Eloqua We recently posted an article about how to use Postman with Eloqua to test API calls and decided to also create the below video on this process

Set Up An Eloqua Sandbox For Testing

Set Up and Refresh an Eloqua Sandbox Using a Sandbox environment with Eloqua can be very helpful when you need to run some tests or try out some new integrations that you would rather not

Use Audience Split on Campaigns in Eloqua

Eloqua Audience Split DEcision Step With the Eloqua Release 22A, Eloqua has introduced a new decision step on the Campaign Canvas called “Audience Split.” This new step now allows you to split your contacts in

Improve the Eloqua Salesforce Integration with Error Routing

The new Salesforce Integration app is still in its early stages and, in my opinion, still needs a lot of work especially  when it comes to error reporting. One thing you can do, however, to

How To Use Postman with Eloqua to Test APIs

You can accomplish a lot by using API calls with Eloqua and it can be a very powerful tool. Here we will show you how to send API requests to Eloqua. For this we will

Eloqua Hack – Add Custom Lookups to the Contact Washing Machine

For anyone who has used the Eloqua Contact Washing Machine app you may have noticed that it comes built in Lookups that you can use which include: Celebrity MatchFirst Name to GenderTitle to LevelTitle to Role

Creating A Basic Microsite In Eloqua

A microsite is a small website often dedicated to a specific product or campaign. The microsites can be used for the landing pages that you develop in Eloqua and give information to the visitor to

MarTech Hero 2022 Email Stats Infographics

A list of interesting email stats were gathered. infographics on EMail Stats and design Infographics on b2b emails and mobile

SPF, DKIM, and DMARC – What You Need to Know

As email marketers you will undoubtedly eventually hear about some technical aspects of email deliverability – you will come across the acronyms SPF (Sender Policy Framework), DKIM (Domain Keys Identity Maail), and DMARC (Domain-Based Message

Use Stripo instead of the Eloqua Email Designer

Eloqua is a great Marketing Automation platform and there is no doubt about that. However their built in Email Designer isn’t the best tool to use when designing your emails. It does all the basic

How To Use JavaScript to update a Hidden Form Field in Eloqua

While using Eloqua you may have a need to update a hidden form field with data that is in the the URL parameter so here is a guide on how to do that. First off,

How To Set Up an Auto Sync To Feed Into a Custom Object in Eloqua

If you have ever set up a Custom Object in Eloqua you may have the need to have it automatically updated from a file on an SFTP site. This is how you do that. First,

Using Eloqua Custom Object Record Services

If, like many users of Eloqua, you wanted to know the way to update an Eloqua Contact field record with a field that was captured in a Custom Object record then this tutorial is for

How to Add a New Field to Eloqua

Often times you may have a need to add a new field to the Eloqua Contact database. Luckily this is a very easy thing to do. First, you will need Admin rights to your instance

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